The (Short) Weekly Wrap
Showing posts with label strategy. Show all posts
Showing posts with label strategy. Show all posts
Sunday, December 4, 2011
Wednesday, November 16, 2011
Me, Myself and I
Nothing that Mike likes talking about more than Mike.
"Your customers are mobile, are you?"
If you are really a glutton for punishment, or maybe high and need a giggle, and you missed ad:tech New York City, you can check out my two sessions on Tablets In Marketing:
How We Really Use Them
Innovations Beyond the Screen
Thursday, October 27, 2011
You, Sir, Experience
People always wax poetically about great user interface (UI), or look-and-feel. User experience (UX) is a science, though, and I always appreciate the science behind everything. Developing great UX is much more than just "look and feel", though, that sounds somewhat randy when I type it again and again.
To the UX nerd, the depths of the science likely know no bound. While Apple gets kudos for the simplicity of its design choices on the unibody MacBook Air or the iPhone 4, this excellent article today pokes at some of Apple's not so nice design choices and teaches us about skeuomorphic vs. metaphoric design choices.
In the case of application design, I believe that sometimes the most important decisions to affect the user experience are the features that are not included. For example, Home Depot makes an extremely rich mobile application for the iPhone. I'm not sure there is much you can not do on the app, but I wonder if there is much that you really won't do on a mobile app. Removing that excess allows a focus on the features that have impact on their consumer's needs or their company's goals, all while freeing up valuable UI space for better creative treatments of what is most important.
In the world of mobile and mobile apps, beauty is indeed more than skin deep.
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| It's no wonder I have no friends... |
In the case of application design, I believe that sometimes the most important decisions to affect the user experience are the features that are not included. For example, Home Depot makes an extremely rich mobile application for the iPhone. I'm not sure there is much you can not do on the app, but I wonder if there is much that you really won't do on a mobile app. Removing that excess allows a focus on the features that have impact on their consumer's needs or their company's goals, all while freeing up valuable UI space for better creative treatments of what is most important.
In the world of mobile and mobile apps, beauty is indeed more than skin deep.
Wednesday, October 19, 2011
Oldie, but a Goodie
When you work around technology as much as I do and have, it's easy to get caught up in a new idea or concept and believe it will take the world by storm. On top of slow technology adoption rates, most new concepts have ecosystem challenges that even if solved, are not solved overnight.
There is an excellent Bill Gates quote that always tempers me: "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction."
On the one hand, don't get caught up in the hype. On the other hand, don't be a spectator when the action begins. Great strategic planning helps you to know what to do in the first years and how to tilt the table to your advantage for when it really matters.
So, patience is a virtue, but inactivity is a trap.
There is an excellent Bill Gates quote that always tempers me: "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction."
On the one hand, don't get caught up in the hype. On the other hand, don't be a spectator when the action begins. Great strategic planning helps you to know what to do in the first years and how to tilt the table to your advantage for when it really matters.
So, patience is a virtue, but inactivity is a trap.
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