Saturday, October 29, 2011


So, I finally actually used GroupOn.  I've been signed up for a while, mind you, but there's only so much Botox and Circus School that one person can do in their lifetime.  Having said that, the daily GroupOn email flashed up on my iPhone's screen this week with a very intriguing offer: $20 iPhone screen repair.  Say what?!?  $20 iPhone screen repair.  Yup, I just wrote it, again!

First, it's a great deal.  I've had my original iPhone 3G in a drawer with a broken screen for about a half-year and did not know what to do with it.  Now, we can use it as our home phone and cut the cord, or give it to the kids (who would scoff at us, since it's 3-year old technology), or sell it.  Go ahead, make me an offer.

Second, it's the first deal that I have seen on GroupOn that:
  1. was something that did not make me giggle.  I was serious about the circus school offer.
  2. was something that was actually useful. 
  3. was something actually targeted towards me: male, 40s, nerd.
I'm not necessarily sold on all the latest fad of electronic promotion companies that have arisen, but first and foremost to be useful, they need to be contextually relevant.  I'll admit I might be looking at some of the deals that are not relavent to me, but would be for my wife and buy them for her.  Still, I think companies like GroupOn are currently selling audience for small and medium local businesses, when I think the larger opportunity is to sell electronic loyalty programs.  

I might run across town once for a great deal, but what gets me coming back to businesses frequently?

No comments:

Post a Comment