Stephen Colbert, Ice Cream Genius

This year, I've changed the way I eat, and ice cream is not normally on the new menu.  In fact, one of the most significant changes I've made is to not eat dessert anymore.  For the most part, it sucks.  No other way to sugar-coat it.

Genius

I have lost over 20 pounds, however, and I'm back to my college weight.  I do still eat dessert, just much more infrequently.  Recently, I decided that I would have ice cream, with the kids, one Sunday afternoon, so I went to the frozen altar to unlock the sacred milk of Saint Ben and Saint Jerry, and there were 3 offerings to choose from: S'mores, Chocolate Chip Cookie Dough, and Americone Dream.  I tried all 3, of course.  I wouldn't want to anger the ice cream gods.

S'mores is a favorite of mine.  With desserts, anything with marshmallow or caramel or apples is going to draw my attention.  The toasted marshmallow shake, for example, at Stand in New York City, is a natural favorite and highly recommended if you are down near NYU or close to SoHo.

Chocolate Chip Cookie Dough.  Yum.  'Nuff said.

And, this, Americone Dream...it had a picture of Stephen Colbert on it.  Puzzling, indeed.  So like a wild animal sniffing its kill as a safety measure, I read the label and noticed it had caramel in it, easing any fears, and I dug in.

What a magnificent concoction it was!  The mixture of the vanilla, fudge-covered waffle cone bits, and caramel were both a great mix of flavors as well as textures.  It actually got me thinking that although Mr. Colbert is quite popular on the television, he might be in the wrong line of work.

So, on this fine Sunday, go out to your local convenience store and pick up a pint (snack size, as my brother would say) or the several 3.6 ounce tasting samplers, and try it for yourself.  It goes well with football.

The Mile High Club

Blogging from 35K feet is something that you have likely only read in letters to the editor in adult magazines, but I am doing it right now.  And, I like it.  Apart from the gent to my right that is snoring incredibly, leaning on me, and just generally encroaching in my space entirely too much, I can't think of anywhere I'd rather be.

I am on the way home from ad:tech New York City, where we had two really good sessions on tablets in marketing, and in the second, we focused on innovation.  I've had a Facebook chat with an high school friend, tried, but was unsuccessful in downloading an episode of Breaking Bad, watched Return to the Planet of the Apes with no sound, fended off the large gentleman to my right, listened to several podcasts, and now I'm blogging.  These are either signs of innovation, or some form of ADD that I suffer from.

Next thing you know, they'll serve free peanuts on flights and treat you nicely.  Now, that would be innovative.

My Mom, The Addict

So, I had the immense pleasure of enjoying a fine meal in New York City, at má pêche, last night with Bubs.  Nothing like a fine meal with family.  What amazed me more than the great drinks, great food, and catching up with mom was her self-admitted addiction to her iPad.  She sleeps with it!  Wait until Dick finds out...

She not only admitted she loves her iPad and doesn't know what she would do without it, but she has downloaded and uses apps on her iPhone and iPad like CardStar and Zite, without consulting her IT department!  That would be me, of course.

Frankly, it's amazing at so many levels.  She has bought, used, and loves this technology, without her nerdy son promoting it or provoking her.  She has done things with her devices that I have not.  She told me that her iPhone makes communication so much easier.  Even Nielsen is seeing that Americans aged 55-64 are adopting smartphones at second fastest rate of all other age groups.  What is this world coming to?

I don't know whether to feel sad and shed a tear that she's growing up right in front of me, or be angry that she would do all of this without consulting me.  I feel so...cheap.

Come see me and other industry leaders from Sam's Club, BBC America, The Daily, Ogilvy & Mather, Nutro, The Weather Channel, and Starcom Mediavest talk about tablets in marketing at ad:tech New York City this Thursday at 3:00PM Eastern and 4:30PM Eastern.  If you can't make it, tell a friend and live vicariously through them!

Yo' Momma!

Having worked in technology-related pursuits for over 21 years, I often use the "my mom test" with my work.  I mean, does Bubs "get it?"  I've worked on enough cool new projects that have never made it to the shelf that I figure if my mom does not understand what I'm working on, there's a higher probability that others won't, and its really not the shizzle.

It's not to say that, with new technology, early adopters won't like something and create the buzz that later the "my moms of the world" love.  But for the love of all that's holy, I want my mom to at least understand, in some broad sense, what it is I do.  It's not nuclear physics, for Pete's sake.  I mean, who knows what she's telling her friends at the bridge game?

So, the next time that you're gearing up to pitch a VC on that new service that is like Facebook crossed with Instagram with a built in gamification like Angry Birds, test it out on your momma, first.  Sometimes, momma really does know best.

Come see me and other industry leaders from Sam's Club, BBC America, The Daily, Ogilvy & Mather, Nutro, The Weather Channel, and Starcom Mediavest talk about tablets in marketing at ad:tech New York City next Thursday at 3:00PM Eastern and 4:30PM Eastern.  If you can't make it, tell a friend, and I will think of you while enjoying NYC!

Calamari Pancakes and Digital Messes

It's Sunday, so I normally take a break from my mobile and digital world to wax poetically about food and dining.  I don't want to disappoint, and as I am heading to New York City this week on business, I am reminded of one of my favorite appetizers: the Sautéed Calamari and Artichoke Tart over Fresh Radicchio Salad at ViceVersa on 325 W 51st Street.

It's a fav and when on business, I like to wander over to ViceVersa, or its sister restaurant EtceteraEtcetera, sit at the bar to order an appetizer and a drink, and chat it up with the bartender.  The calamari tart is like a crisp, loose pancake that combined with the bite of the radicchio is just wonderful combination of flavors and texture.  Having said all of that, however, thinking of going to New York and eating well make me think of a great Slate piece on restaurants' websites that I read this year, discussing the bad side of restaurant website designs and implementations.

It brings up the interesting hypothesis that many nice restaurants with bad site designs are likely due to their own Executive Creative Directors, the chefs, trying to control digital like they do food.  It's an interesting theory that makes a lot of sense.  At work, our ECD talks about the continuum between user experience and brand experience, and it would seem that for many nice restaurants, the designs are likely straddling the fence in uncomfortable ways.   Neither very usable or brand-right designs.

Although the sites are sometimes over-the-top or annoying, I'm just glad the chefs don't straddle the fence when it comes to the food design and preparation.

Come see me and other industry leaders from Sam's Club, BBC America, The Daily, Ogilvy & Mather, Nutro, The Weather Channel, and Starcom Mediavest talk about tablets in marketing at ad:tech New York City next Thursday at 3:00PM Eastern and 4:30PM Eastern.  If you can't make it, tell a friend, and I will think of you while I eat my Calamari and Artichoke Tart!

Mobile, Tell Me Something, Quick!

During the day, I run the mobile practice at a digital agency.  Mobile includes tablet, although I don't consider tablets to be "mobiles", as much as I don't consider tablets to be PCs or TVs, though I can browse the web on them or watch videos.

Where the two can offer similar apps and services, it pays to optimize a mobile experience for quick hitting information and click-to-actions.  As the dialogue from the robbery scene goes, "In and out, no one gets hurt."  I might play games, check information and even browse content on my mobile at work and at home, but its highest value is on-the-go or at my particular destination.  Optimized user experiences allow me to find the nearest deal or location, look up comparison pricing, check ratings and reviews.  The quicker I can get the phone started, initiate the query and get to relavent information, the better.  In the moment.

Tablets offer a more relaxed browsing experience.  Flipping through the web, media, or catalogues while lounging at home (sipping a vodka gimlet, of course).  Time is not necessarily of the essence, and neither is screen real estate.  Richer, more engaging content can soak more time from the viewer, shopper, or fan.  While it could be done, I don't see many people up and down the aisles at big box retailers aiding the shopping experience with tablets, or people in the streets holding their iPads above their head filming protests.  Tablets offer the opportunity for deeper engagement at times when people can spare their attention.

Come see me and other industry leaders from Sam's Club, BBC America, The Daily, Ogilvy & Mather, Nutro, The Weather Channel, and Starcom Mediavest talk about tablets in marketing at ad:tech New York City next Thursday at 3:00PM Eastern and 4:30PM Eastern.  If you can't make it, I'll miss you, but tell a friend who can!